Introduction

We collaborated with Bloedstone to achieve stress-free organic growth without relying heavily on social media marketing. The project included building a comprehensive SEO strategy targeting commercial intent keywords for immediate conversions and informational keywords designed to build awareness among potential buyers.

We also developed a sophisticated client conversion funnel to improve on-site conversion rates and create a valuable owned audience. Through strategic keyword research and conversion optimization, we emphasized Bloedstone's unique value proposition while aligning with their target market's search behavior. The organic growth strategy resulted in remarkable search visibility and now drives 86% of their total revenue.

Understanding the Brand and Goals

We began with in-depth research, exploring Bloedstone's brand positioning, customer journey, and competitive landscape. We identified the need to capture high-intent searchers looking for jewelry while building awareness among potential buyers early in their research phase. We conducted comprehensive keyword analysis and competitor research to understand search behavior, commercial intent patterns, and content gaps that could drive qualified traffic to the brand.

SEO Strategy & Content Development

A new organic growth strategy was developed, emphasizing commercial keywords for immediate conversions and informational content for awareness building. This included creating long-tail blog articles like "how to measure a wedding ring" and "history of men's wedding rings" to capture men in the early research phase of purchasing jewelry. We developed a comprehensive content calendar targeting both transactional searches and educational queries to build authority and guide prospects through the entire buyer's journey.

This maintains the same structure while focusing on your SEO approach, keyword strategy, and the specific long-tail content you created to build awareness and capture different stages of the buyer journey for Bloedstone.

Final Results

The comprehensive SEO and conversion optimization strategy delivered exceptional results that transformed Bloedstone's digital presence and revenue stream. Within one year, we achieved a remarkable 353% increase in ranked keywords, growing from a limited organic footprint to over 1,600 targeted search terms capturing both commercial and informational intent. Search impressions skyrocketed by 545,000 with an unprecedented 80,000% year-over-year growth, demonstrating massive improvements in search visibility and brand discovery. Most importantly, organic search now drives 86% of Bloedstone's total revenue, establishing a sustainable, stress-free growth engine that operates independently of social media marketing efforts.