We collaborated with TwinSix, Pigment's premier planning solutions partner in North America, to establish a cohesive brand identity and strategic positioning that would attract enterprise CFOs and finance leaders. As a newly founded FP&A consulting firm led by industry veterans from Vena and Planful, TwinSix needed to quickly establish credibility and differentiate themselves in the competitive EPM consulting space. We developed a comprehensive brand portal, professional slide deck template system, and strategic content framework designed to position TwinSix as the go-to partner for finance transformation. Through strategic brand architecture and content positioning, we enabled TwinSix to compete for high-value enterprise engagements from day one, establishing them as thought leaders in modern financial planning.

Results:

• Brand Portal: Centralized brand assets and guidelines for consistent enterprise presence
• Slide Deck System: Professional presentation templates that win C-suite meetings
• Content Strategy: Framework to attract CFOs and finance leaders seeking Pigment expertise
• Market Position: Elevated perception from startup to premier consulting partner

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We began with comprehensive analysis of TwinSix's unique positioning in the FP&A consulting landscape. Founded by Justin Merritt—who played critical leadership roles at both Vena and Planful during their hypergrowth phases—TwinSix had unparalleled expertise but needed a brand identity that matched their executive-level pedigree. Through brand strategy workshops, we identified that TwinSix was competing in a crowded market of implementation partners, but had the opportunity to position as the premier Pigment specialist in North America.

Our research revealed several critical challenges:

• Enterprise Credibility Gap: As a new firm, they needed brand assets that signaled enterprise-grade professionalism to Fortune 500 CFOs
• Inconsistent Messaging: Without centralized brand guidelines, early marketing materials lacked cohesion
• Sales Enablement Needs: The sales team needed professional presentation materials for high-stakes C-suite meetings
• Content Authority: The market didn't yet recognize TwinSix as thought leaders in modern FP&A despite their deep expertise

We identified an opportunity to leverage Justin's background transforming finance at Vena and Planful, positioning TwinSix not as "another consultant" but as the architects of modern financial planning who had already proven success at the fastest-growing EPM companies in decades.

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The comprehensive brand portal, slide deck system, and content strategy delivered immediate and lasting impact on TwinSix's ability to compete for and win high-value enterprise engagements:

Professional Brand Presence:The brand portal established TwinSix as a legitimate, enterprise-grade consulting partner from day one. CFOs and finance leaders no longer saw a "startup consultancy"—they saw a polished, professional firm with Fortune 500-caliber brand standards. The centralized asset library ensured every touchpoint—from LinkedIn posts to client proposals—reinforced a consistent, premium brand identity.

Sales Enablement & Win Rate:The slide deck template system transformed TwinSix's ability to compete in high-stakes consulting engagements. Consultants could now create executive-ready presentations for CFO meetings in a fraction of the time, with every slide reinforcing TwinSix's modern, finance-first positioning. The professional presentation materials elevated perceived expertise and helped win competitive deals against larger, established consulting firms.

Thought Leadership Authority:The content strategy framework positioned TwinSix as the go-to resource for finance leaders considering Pigment and modern FP&A transformation. By targeting content around their unique expertise—having led product strategy at Vena and Planful—TwinSix differentiated from generic consultants and established authority in a crowded market. This content foundation attracted inbound inquiries from high-value prospects seeking genuine FP&A expertise, not just implementation services.

Market Positioning:Within months of launch, TwinSix secured recognition as Pigment's premier planning solutions partner in North America—a testament to how effective brand positioning, professional enablement materials, and strategic content can accelerate market perception. The brand foundation we built enabled them to compete for enterprise deals typically reserved for firms with decades of history.

Business Impact:The combined brand portal, slide deck system, and content strategy created a multiplier effect that elevated TwinSix's ability to attract and close high-value clients. With professional materials that match their executive-level expertise, TwinSix now competes confidently for enterprise finance transformation engagements worth $100K-$500K+, establishing themselves as the premiere choice for companies seeking modern FP&A excellence.

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